final class material post..

Since we've covered Search Engine Optimization in class I just wanted to chat about it for a few. Since searching is the second most popular thing done online (email first), alot of companies are looking for ways to reach their audiences in searches. Due to this goal, companies like Google have created ways for key search words to result in a hit for a particular company. Adwords, Google's program, is one of the biggest SEO tools out there today. It was definately nice to actually see the program in action while in class, where one can even set a daily budget and pick the actual keyword to link to one's website. This also goes into "google juice," which affects SEO by the ranking of which one's website turns up in search results. Apparently, my blog doesn't have much juice..haha.