clickz

I was looking over one of the required blog postings and I came across this article about how McDonald's is promoting their Filet O' Fish during the Christians observance of Lent, a time in which meat is limited or eliminated from one's diet altogether for nearly six weeks. Mobile phone users can access additional content and even play games from their phone by texting FOF (FOF 1 for Hispanic customers) to 37438. The article stood out to me because I am Christian, and although I'm not completely limiting meat from my diet I saw this marketing campaign as a great idea .